Last Updated on April 18, 2024.
Some of my favorite yachts are made by Sunseeker International, a brand that epitomizes the pinnacle of maritime luxury and design, consistently setting the bar high in motor yachts.
So I was surprised to hear the news that Dalian Wanda Group is to sell Sunseeker International to Lionheart Capital.
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The Chinese investment firm and Lionheart based right here in Miami have entered into a sale and purchase agreement according to South China Morning Post. The transaction is set to close next month assuming it’s approved by the British regulators.
The Dalian Wanda Group bought Sunseeker International back in 2013.
Lionheart is behind some big brands from many different business sectors, including a consortium that acquired Cigarette Racing Team, a powerboat manufacturer, in 2021. So it doesn’t come as a surprise that they’d be expanding further into the marine industry.
The British brand, known for its rich heritage, has been crafting high-performance luxury yachts since 1969. They offer an unrivaled boating experience combining sophistication and cutting-edge technology.
Each vessel in its diverse portfolio is a testament to its commitment to excellence through unparalleled craftsmanship, attention to detail, and innovative features that cater to the desires of boating enthusiasts around the globe.
Their fleet comprises a wide range of yachts, from sleek and stylish models to expansive and opulent superyachts, catering to various tastes and requirements. Owning a Sunseeker yacht is not just a possession; it represents a statement of luxury and a lifestyle choice.
I’ve sold many Sunseekers yachts over the years, especially when I was the Sales Director at Sunseeker Florida, and in my experience the owners are consistently very happy with their yachts.
The Sunseeker ownership experience goes beyond the vessel itself. It encompasses personalized services and a global presence, ensuring access to an elite community and support network that enriches your experience on the water.
The remarkable heritage of Sunseeker International, a brand synonymous with luxury yachting, is the vision of two passionate brothers who led to a globally revered legacy in the world of high-end motor yachts.
In Poole Harbour, Sunseeker founder Brothers Robert and John Braithwaite laid the cornerstone of this iconic brand in the luxury maritime industry.
The brothers’ shared passion for crafting exceptional watercraft steered them through the company’s early designs, setting the heart of Sunseeker in motion.
Their dedication and craftsmanship instantly set them apart. They brought innovative designs and a relentless pursuit of quality to life at sea. Sunseeker owes much to the early decision to focus on hand-built craft, ensuring every yacht meets extraordinary standards.
As you look at Sunseeker’s growth over the years, you’ll notice a timeline marked by bold innovations and technological milestones.
From the first hand-built wooden boats to the introduction of the iconic Sunseeker’s Luxury Performance Motor Yachts, the evolution is distinguished by a seamless blend of style and performance.
The flying bridge designs in the 80s revolutionized luxury yachting, showcasing Sunseeker’s penchant for redefining industry standards.
The brand’s grandeur reached new heights in 2014 with the launch of the Sunseeker 155 Yacht, reinforcing its status as an industry leader.
Sunseeker International has always been at the forefront of revolutionizing the yachting industry by introducing its signature deep-V hull and custom luxury finishes.
Braithwaite’s legacy has been instrumental in setting it on the path to global recognition throughout the brand’s growth.
Sunseeker International has established a stellar reputation, offering a range of luxury yachts that embody performance and sophistication. With the Sunseeker fleet, your adventure on the water is a luxurious experience, making it unforgettable.
When you take the helm of a Sunseeker Performance yacht, you’re choosing a vessel that delivers exceptional speed without compromising on comfort. These yachts are designed for those who appreciate the thrill of high-speed cruising combined with luxurious amenities.
The Performance series ensures a thrilling and comfortable experience on the water, with spacious interiors and cutting-edge technology.
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When you sail on a Sunseeker Predator, you’re commanding a sports yacht that effortlessly blends high performance with stunning design. These yachts are engineered for speed and agility without compromising style or comfort.
The Predator series promises an exhilarating experience on the water with spacious entertaining areas and state-of-the-art controls.
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Sunseeker’s Sport Yacht series offers a blend of dynamic performance and stylish design. These yachts are perfect for those who seek exhilarating adventures on the water without sacrificing luxury and comfort.
Expect an unmatched on-water experience with sleek exteriors and state-of-the-art amenities.
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The Sunseeker Manhattan series is the ultimate definition of floating elegance. It provides abundant space with layouts that are ideal for socializing and relaxation.
You can expect to be surrounded by luxurious finishes and innovative designs, ensuring your time spent on these beautiful yachts is truly splendid.
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Sunseeker’s Yacht range caters to discerning boaters looking for a versatile and luxurious cruising experience. These yachts combine elegant design, advanced technology, and spacious accommodations, making them ideal for both relaxation and entertainment.
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Sunseeker’s Ocean series is designed for those who have a passion for exploring the open seas. These robust and seaworthy yachts offer long-range cruising capabilities combined with luxurious amenities and advanced navigation systems.
Find some unforgettable adventures with confidence and comfort aboard an Ocean series yacht.
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Sunseeker’s Superyacht series represents the pinnacle of luxury yachting. These magnificent vessels are custom-built to meet the highest standards of comfort, style, and performance, offering an unparalleled yachting experience for discerning owners and guests.
Indulge in the epitome of luxury with bespoke design, exquisite finishes, and an array of premium amenities.
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Whether you’re an adrenaline-pumping Predator range fan or prefer the sophistication and luxury of the Manhattan series, I assure you that you will find in the Sunseeker models one that fits your needs and will offer you an extraordinary yachting experience.
Sunseeker International has set a new standard in the yachting industry with its innovative design, performance model and commitment to luxury. The brand masterfully blends cutting-edge technology with revolutionary materials to craft a new kind of boat and an entirely refined yachting experience.
Sunseeker yachts are renowned for their deep-V hull designs, which enhance performance and stability and ensure a smooth, efficient ride even in rough waters.
Incorporating cutting-edge technology in their designs manifests in systems like the SkyHelm™, an almost invisible helm station inspired by advanced automotive designs. Convenience and comfort converge in features such as the X-TEND™ system, which garnered an exceptional award at the 2022 Design & Innovation Awards.
In your search for a luxury performance motor yacht, Sunseeker International is definitely among the top brands I would recommend. Their fleet surpasses expectations with multimedia integration and state-of-the-art navigation equipment.
From meticulous monitoring systems to innovative onboard entertainment, each yacht promises a modern blend of form and function.
Sunseeker International is actively laying the groundwork for a sustainable future. Adopting revolutionary materials, the company is exploring eco-friendly alternatives for construction and operations.
A commitment to sustainability marks every step from design to launch, positioning Sunseeker International to continue its legacy as a conscientious leader in luxury yachting.
In anticipation of evolving demands, Sunseeker International is including new technologies that promise to reshape the future of maritime travel through advanced propulsion systems and energy-efficient designs.
I can tell you they’re not just crafting yachts; they’re pioneering a new wave of innovative design that others will follow for years.
Sunseeker International has solidified its standing as a premium motor yacht brand with an extensive network of dealerships and partnerships across the globe.
Sunseeker yachts are sold worldwide through dealerships and industry-leading yacht brokers. Whether on the south coast of England or the United States, a Sunseeker boat awaits you.
Sunseeker International maintains a prominent presence on the international stage by establishing new dealerships and showrooms worldwide and participating in prestigious events like the Palm Beach International Boat Show.
The brand strives to meet the needs of Sunseeker owners with the highest level of professionalism and care where exceptional attention to detail is the standard. This positions you at the forefront of the brokerage market, providing a seamless and enjoyable ownership experience.
Every aspect of your yacht’s maintenance and service is handled precisely. You’ll receive personalized attention that reflects the most valuable skills in yacht management.
By choosing a Sunseeker, you join the ranks of those who recognize the brand as a world leader in the yacht industry.
Should you ever decide to offer your used Sunseeker yacht for sale, the brand’s strong recognition can be an advantage. As yacht brokers, in Wave Marine group, we know that Sunseeker stands for quality, which might translate to a smoother transaction on the brokerage market.
The sale of Sunseeker International will no doubt take the brand and its products to new heights. The meticulous craftsmanship and performance of Sunseeker yachts will make sure of that.
Sunseeker has consistently demonstrated its prowess in the luxury motor yacht industry and I have no doubts they’ll continue to do so. Their diverse range caters to such a wide range of tastes and needs, offering everything from sporty models to opulent, long-range vessels.
Sunseeker is a leading brand in the industry with the assurance of quality and performance, setting the benchmark for others to follow.
Sunseeker yachts are renowned for their exceptional craftsmanship and attention to detail. They feature cutting-edge design, bespoke customization options, and innovative use of space for maximum comfort and luxury.
The price of Sunseeker yachts can vary widely based on model, size, customization, and additional features. Typically, prices range from several hundred thousand dollars to tens of millions for the most luxurious models.
Sunseeker ensures the quality of their yachts through rigorous testing and quality control. Each yacht is built precisely using the finest materials and advanced engineering techniques to guarantee unmatched performance and reliability.
The latest models in the Sunseeker lineup include innovative designs like the 50M Ocean, 52M Ocean, 131 Yacht, and 116 Yacht, each showcasing Sunseeker’s commitment to combining luxury, performance, and practicality.
To find reviews for different Sunseeker yacht models, you can check boating forums, industry magazines, and reputable websites focusing on marine craft, such as SI Yachts, which provide detailed evaluations and user experiences.
The Sunseeker manufacturing facility is located in Poole, Dorset, on the southern coast of England. This site is the primary hub for designing and building the full Sunseeker range of yachts.
Commodore of Deals & Keels at Wave Marine Group
Born and raised in the U.K. to a sailing enthusiast family, James has a lifelong connection to the water. He combined his passion for yachting with his expertise in technology, rising to Director of Information Technology at Lazzara Yacht Corporation. After achieving record sales at Sunseeker Florida, he later co-founded Wave Marine Group, a marine-tech company, with business partner Anthony Burns.