Born and raised in the U.K to an avid sailing family, James has spent his life on and around the water. While studying finance at the University of South Florida, James began working for Lazzara Yacht Corporation. While at Lazzara, James worked his way through various management positions, and ultimately became the Director of Information Technology, bridging the gap between his two passions: Yachting and Technology.

After a small stint in the public sector, where he was a systems consultant for a transport agency, James gravitated back to the yachting industry. This time, however, it was to embark on a career selling luxury yachts. After setting record sales, followed by an ascendancy to the Sales Director position at Sunseeker Florida, James assembled a team of yacht brokers who year-in and year-out, exceeded sales expectations and brought the company to new heights. After the Sunseeker territory was purchased by an external company, James decided to open his own company, with business partner Anthony Burns. Wave Marine Group, a marine-tech company was conceived.